Around one hundred people participated this Wednesday in the third HumanIA workshop of the UDC, a training cycle organized by the Consello Social and the Faculty of Humanities of the UDC, in collaboration with the Centro de Investigación en Tecnologías de la Información y la Comunicación (CITIC). The expert in technomarketing, innovation, and branding, Ruth Falquina, conducted the workshop titled “Artificial Intelligence and Creativity: how to enhance your talent”, in which she shared with the attendees her experience leading an agency specialized in augmented creativity, Estado Latente, of which she is also a co-founder.

The third HumanIA UDC workshop delved into the most relevant aspects of human-machine and machine-human co-creation through a series of tools and applications that are proving very useful to artists and other professions with creative concerns. The expert had the attendees practically experiment, with their computers in the room, with the disciplines and technologies available to apply to branding and the ideas industry through tools like ChatGPT4 and Freepik. Therefore, this workshop was aimed at creators, strategists, artists, advertisers, consultants, SMEs, and any professional or student interested in developing in the creative field.

The workshop is part of the training cycle ‘HumanIA UDC: The challenge for the Humanities in times of Artificial Intelligence’, launched last September, which aims to show the impact and power of Artificial Intelligence in studies and jobs related to the Humanities.

So far, more than 400 attendees have participated in the HumanIA workshops, which have also addressed the regulation of Artificial Intelligence and use cases in the labor market of Chat GPT and other applications.